As if he hasn’t already made a mockery of the 2016 election cycle, Donald Trump is at least thinking about how he could continue to build his brand as president.
Trump has reportedly had conversations with an NBC executive about continuing his reality show, “The Apprentice,” while president. The report, by Vanity Fair’s Sarah Ellison, is from June of this year, but went largely unnoticed until she mentioned it on “The Takeaway” podcast last weekend.
This news is part of a larger report that suggests Trump’s end game is to build a news and media empire catering to the audience he has built as a presidential candidate. You think Fox News is bad? Wait until Trump News takes to the air.
Vanity Fair reported back in June,
“Trump is indeed considering creating his own media business, built on the audience that has supported him thus far in his bid to become the next president of the United States. According to several people briefed on the discussions, the presumptive Republican nominee is examining the opportunity presented by the “audience” currently supporting him. He has also discussed the possibility of launching a “mini-media conglomerate” outside of his existing TV-production business, Trump Productions LLC. He has, according to one of these people, enlisted the consultation of his daughter Ivanka Trump and son-in-law, Jared Kushner, who owns the The New York Observer. Trump’s rationale, according to this person, is that, “win or lose, we are onto something here. We’ve triggered a base of the population that hasn’t had a voice in a long time.” For his part, Kushner was heard at a New York dinner party saying that “the people here don’t understand what I’m seeing. You go to these arenas and people go crazy for him.”
The thought that Trump’s supporters would continue this behavior and follow his media empire is terrifying. Let’s hope this all falls to the wayside, because this would be an absolute disaster for America.
We need a president who will be the president, not one who will be a part-time president, focused more on his terrible reality shows and the media world.